There are three things that a website needs in order to be effective and those three things are a good design, plenty of visitors and content which is replaced or updated on a regular basis.
- Website Design – The design of a website is important as even if you get visitors to the site, you will want them to stay and see what it is you have to offer them. If a website is badly designed and so is unattractive to visitors, they may leave almost as soon as they reach and not even notice anything you have to offer.
- Visitors – Obviously if you have a website whatever purpose, you will want people to visit it and so in order to get those visitors to your site; you may want to use SEO which is Search Engine Optimization. SEO are strategies that make a search engine place your website at the top of any list of results it may display when an internet search is made. Obviously being at the top of this list gives a website a far better chance of being seen than if it was near the bottom of the list.
- Updates – Most people that use the internet today, for business purposes or otherwise, will often return to the same sites and so in order for them to keep returning to your site, you must ensure that the site does not become boring for them, showing the same content day after day, either refresh your content or even consider replacing it with something new.
There are some websites though that actually refresh themselves and to see an example of one of these types of website, click here. This is a website that welcomes visitors to add interesting videos and so it has new content continuously being added. This means that is very unlikely that the site looks the same or at least does not have the same content, from one visit to another.
If your website does not update itself, you may want to consider using a website developer as they will ensure that your site is refreshed regularly and that the quality of the content on the site remains the same. If you used a web developer to design your website for you, they will have told you of the importance of only having high quality content on the site. The reason for this is that people do not want to struggle trying to understand bad grammar or inappropriate material when they are looking for something specific. A website with high quality content is therefore more likely to entice visitors to stay and see all that you have to offer and not just perhaps any ‘specials’ you may have. For the same reason, allowing visitors to more easily find what they may be looking for, a good site map is essential, one that is prominent on the home page and easy to navigate through the rest of the website with. Do not forget of course to update the site map when you update content.